lumia 950 ROAD SHOW
Malja BTL Oy
Concept and Spatial Designer
Photos: Malja BTL Oy
I designed this playful and graphically impressive stand concept, and each of the layouts, for this Microsoft Mobile Lumia 950 road show. Graphics on the furniture pieces were drawn by Malja AD and on the walls and carpet by talented Tommi Mustaniemi of Sellekhanks.
The target was to design an easily modifiable and attractive stand entity, which worked for different purposes in different locations. Main target audiences were consumers in shopping centres and business customers in the airport business lounge serenity.
The Lumia 950 and Windows 10 were presented in 10 shopping centres, 3 entertainment centres and for 10 days in the Helsinki Airport Finnair Business Lounge during the tour.