FINAVIA CHRISTMAS

CAMPAIGN 2015

MALJA BTL Oy

Spatial and Concept Designer

Helsinki-Vantaa Airport, Helsinki 2015

Photos: Malja BTL Oy

It was said that Helsinki-Vantaa Airport has never experienced as spectacluar Christmas as this.

 

The Christmas decoration at the airport was implemented according to the vision with eye-catching and unique gift packages.

My role was to work together with the advertising agency Mirum to make their campaign concept become 3d reality. I was responsible of the overall spatial design at the airport, locating each element and making sure the campaign worked as a whole. I drew and calculated material needs for each element and was onsite for build-up.

”Helsinki-Vantaa Airport has never experienced as spectacluar Christmas as this. In addition to making the passengers’ traveling easier with the elf-guides we also wanted to offer them unique experiences. Malja’s solid experience in working in a special environment and proactive way of working during the campaign have influeced the success of the campaign greatly."

FINAVIA CHRISTMAS

CAMPAIGN 2016 & 2017

MALJA BTL Oy

Spatial and Concept Designer

Helsinki-Vantaa Airport, Helsinki 2016 & 2017

Photos: Finavia Oyj

The Christmas decoration at the airport was implemented by using previous year's gift packages and upgrading them to a more glamorous style with the new golden print pattern.

My role was again to work together with the advertising agency (Mirum 2015-2016, TBWA 2017) to make their vision of the campaign concept become 3d reality. I was again involved in the whole process from start to finish, drawing up the plans to onsite build-up.